As the health and wellness industry grows, there is a rising demand for vitamins, supplements, functional foods, and more, as well as increased consumer expectations for transparency, safety, and quality. Labels matter more than ever, and act as the first point of contact between the product and the customer, influencing buying decisions within seconds. Let’s take a closer look at what goes into effective custom label printing for health and wellness brands, and how Model Graphics provides specialized solutions for high-impact labels.

The Importance of Custom Label Printing in the Health and Wellness Industry

Regulatory compliance is essential in the health and wellness industry. This includes an accurate explanation of nutrition and ingredient details, as well as allergen statements, warning labels, and dosage instructions. Mistakes can lead to recalls or loss of credibility. Labels also act as indicators of safety, reliability, and product quality, increasing customer confidence, boosting consumer trust, and enhancing brand reputation.

In addition, custom labels create differentiation, adding to shelf presence and allowing products to stand out in a competitive market. Key elements to add for these products include:

  • Regulatory components, such as net quantity of contents, directions for use, lot number/batch ID, and more.
  • Branding and design components, including logo placement, brand consistency across product lines.
  • Functional elements, including waterproof labels if necessary, and barcode placement for scanning and traceability

Common labels used in the health and wellness industry include bottle labels for gummies, jar labels for creams, pouch labels for protein powders, tamper-evident seals for safety-critical products, and shrink sleeves for full-body product coverage.

How Model Graphics Helps You Create Professional, High-Quality Custom Product Labels

At Model Graphics, our industry-specific expertise has given us a deep understanding of supplement-labeling regulations. We have experience in the health and beauty industry, and have crafted custom labels for a variety of products, including skin care products, lotions, soaps, body washes, protein powders, and much more.

We also use high-quality materials and premium finishes, and provide customization, branding support, and flexible order sizes. In addition to our graphic design services, we also offer digital and flexographic printing services. Our quality assurance process is comprehensive, and we ensure that each label functions as required. High-quality, compliant labels are essential in the health and wellness market, and we provide full-service expertise from design to print. Contact us today to learn more about our custom label printing services.