Is your current labeling partner struggling to keep up with your business growth? At Model Graphics, we’ve heard this story countless times from consumer goods brands who turn to us for custom labels after the standard labels that once worked for a few products aren’t cutting it for a 20-item product line now.
We’ve been in business for over forty years, delivering labeling solutions for repeat orders, multiple SKUs, and growing product lines. Below we break down the ins and out of custom labels so contract manufacturers and co-packers can make the best decision for their business. For questions about custom labels or our additional capabilities and services, reach out to our team of professionals.
Repeat Orders That Feel Effortless
Ask any operations manager what their top priorities are when it comes to a label reorder, and the answer is often unanimous: consistent appearance and fast turnaround.
Repeatability seems simple, but in practice requires a high level of discipline. Without it, colors can drift between press runs; die lines can shift by a fraction of a millimeter, and even a slightly different adhesive formulation can affect how a label wraps around a container.
Model Graphics has proven experience ensuring consistency across production runs. We keep a complete record of each label, including its color targets and material specifications. This is the foundation of our custom label solutions and allows us to provide fast turnaround.
Managing Multiple SKUs with Ease
Creating labels for multiple SKUs means striking the right balance between cohesive brand identity with enough variation, so shoppers can distinguish products at a glance.
Model Graphics is able to deliver on both fronts by establishing a master framework for each program that locks in shared brand elements, keeping logo placement, fonts, and brand colors consistent. Only SKU-specific details, such as the product name, accent color, or another unique variation, change. This structure makes it easier to add new SKUs quickly and simplifies proofing by showing reviewers exactly what to check.
Our digital printing services also allow multiple label versions to be produced in a single run. Each SKU can feature a unique barcode or ingredient list without separate setup costs. When labels share the same size and material, we can combine them in one press run, reducing the cost per label and providing the exact quantity needed for each product.
Planning for Growth from the Start
Growth is the goal of any consumer brand, but the reality can reveal every shortcut they took along the way. Imagine your best-selling barbeque sauce lands a spot in a big box retailer. Suddenly your quantities, and your labeling needs, increase significantly.
Model Graphics’ custom label solutions are designed for scalability. By maintaining detailed specifications and a repeatable production framework, we can increase output without compromising label quality or brand consistency. Our team can also adapt materials and production methods as order volumes and distribution requirements evolve. This forward-thinking approach helps brands confidently welcome new opportunities.
Choose Model Graphics for Custom Label Solutions
Product labels should drive your business forward, not hold it back. If your current labeling partner makes reorders unpredictable or struggles to manage your growing SKU count, it’s time for a change. Speak with a Model Graphics team member today about our capabilities and services that allow us to provide custom label solutions for your business at every stage.