Selecting a custom product label printing influences your packaging line, inventory planning, and your customer’s first impression of the product on the shelf. Manufacturers who treat this process as a one-time procurement decision rather than an investment only discover the importance of partnering with the right labeler the hard way like after an emergency reorder due to production delay.  

A long-term relationship with a dependable labeling company like Model Graphics can deliver numerous operational advantages from faster production to fewer unexpected hiccups. Not to mention the level of consistency that holds steady across every production run. In our guide below, we examine the qualities that sourcing teams should look for when evaluating potential label printing partners.  

Give us a call today to learn more about the capabilities and services that have led companies across different industries to choose Model Graphics as their source for premium product labels.  

Ways Your Product Label Printing Partner Affects Long-Term Production 

A label supplier that seems identical to a competitor on a bid sheet can act very differently if order volume increases, or a delivery date gets moved up. Here’s some more reasons why who you partner with for product labels matters for reliable production: 

  • The cost of switching vendors: Having to switch labeling partners mid-production because your labeling supplier dropped the ball creates a cascade of issues. New die lines need to be cut, color profiles require recalibration, and safety stock must be rebuilt before the changeover is complete. These costs can add up and compound if there’s an extended downtime.  
  • The impact of label quality on impact brand perception: A label can make or break a customer’s perception of your brand without them even having to use the product. Streaky graphics or a label that curls due to poor adhesion can communicate poor product quality and brand apathy. Consistent, durable labels preserve your brand’s reputation. 
  • The ability to scale: A supplier who can meet your current volume needs may not have the press capacity to support your business after two years of growth. Confirm with potential suppliers that they can scale alongside your production. 

Topics to Discuss with Potential Labeling Partners  

After you’ve narrowed your search to a shortlist of candidates, a closer evaluation begins. Below we highlight the specific topics you should prioritize in conversations with potential custom label printing partners. 

Production Capacity and Scalability 

Ask suppliers directly about their press capacity and equipment ownership. Some companies operate with a full line of in-house presses while others rely on outsourced capacity during peak demand. This is important as it can translate to longer lead times and less quality control.  

You can request data on their maximum daily output, minimum order quantities, and how easily the company can handle a sudden volume increase. A qualified partner can guide you through their entire equipment roster and press schedule without hesitation. 

Material and Substrate Expertise 

It is also critical to confirm that a prospective supplier has proven experience with the exact substrate and adhesive combination that your product label calls for. Additionally, make sure to inquire about their inventory of face stocks and liner types as well as their adhesive chemistries and testing methods.  

Certain custom product label printing applications may require moisture, chemical, or temperature resistance. A supplier unfamiliar with your type of project may accept the job and then fail to deliver results that align with your specification.  

Printing Technology and Capabilities 

The printing method used for your product labels can impact overall cost and turnaround time along with the finished appearance. Two of the most common printing methods include: 

  • Digital printing: Best for shorter runs and multiple SKU variations as it doesn’t require the costs and setup time associated with plate printing.  
  • Flexographic printing: A strong fit for high-volume orders, with lower per-unit costs once production reaches scale. 

In addition to printing capabilities, also discuss with custom product label printing partners how they ensure color accuracy across production runs. A slight shift in Pantone matching batch one and batch fifty is a problem that frequently occurs with unqualified suppliers.  

Moreover, ask about the finish options and embellishments they offer. You might want high gloss, matte, soft-touch laminate, or foil stamping, so it is crucial to confirm that your supplier can deliver. 

Quality Control and Compliance Standards 

Quality control is key for custom product label printing. When evaluating suppliers, inquire about their documented defect rates, in-line inspection systems, and how nonconforming product labels get identified.  

At Model Graphics, for instance, our “Fit, Form, Function – Pass/Fail” quality management system is how we ensure consistent outcomes with every production run. 

Communication and Account Management 

A custom product label printing partner that leaves you in the dark is not a good fit for any brand. You should choose a supplier that has dedicated account managers who take the time to understand your product line and provides you with frequent status updates.  

To get a better understanding of their customer service, ask how they handle rush orders and graphic design revisions as well as how quickly you can expect a response if an urgent production issue arises. Strong account management can be the deciding factor between an adequate vendor and an invaluable manufacturing partner. 

Long-Term Value 

The lowest quote does not always equate to the lowest total cost. Factors such as reorder turnaround, defect rates, and the labor cost of dealing with a difficult vendor relationship can compound over time.  

A slightly higher per-unit price combined with reliable, on-time delivery and consistent quality offers more long-term value than a cheaper vendor who creates headaches with rework and delays. 

Reach Out to Model Graphics for Custom Product Label Printing 

Determining the best custom product label printing partner involves factors that go beyond price. Production capacity, material expertise, printing methods, quality control, scalability, customer service, and overall long-term value are all crucial considerations.  

Model Graphics has been in business for over forty years and counting because we develop true partnerships with our customers. We also have an extensive range of capabilities and services to suit a variety of industries and application requirements. Reach out to our team to see how we can support your operation as a true partner, not just another vendor.