Custom labels play an important role in grabbing consumer attention and telling brand stories effectively. With more competition on the shelves and online, custom labels for packaging must do more than inform. They must sell. That’s why it’s so essential to partner with a strategic manufacturer who stays on the cutting edge of the labeling world. Here, we’ll dive into current trends in custom label design and technology, and how Model Graphics helps brands stay ahead.

Top Trends in Custom Labels for Packaging

Custom labels have evolved from simple tags to powerful brand tools, and today’s label solutions must fuse design, technology and sustainability. Let’s take a closer look at what modern shoppers are looking for in custom labels.

Focus on Sustainability

As consumers continue to value sustainability, there has been a rise in biodegradable and recyclable label solutions. This includes water-based adhesives, soy-based inks, and more. Brands must use sustainability to build trust.

Textured and Interactive Labels

Another emerging trend is tactile printing for labels, which includes embossing, foil stamping, and more. Sensory branding and interactive labels add a layer of emotional connection for the consumer.

Minimalist Designs

In 2025, less is more. That means minimalist designs are popular, which includes an emphasis on whitespace and subtle textures. These are particularly common in the beauty and wellness sphere.

Personalization

Customization with names, regions, or seasonal themes on labels have become popular and impacts consumer perception, causing them to feel like the product was made specifically for them.

Technological Innovations

Technology helps to bridge physical and digital brand experiences, and some of the latest innovations include using QR codes for additional storytelling or promotions.

How Model Graphics Helps You Stay Ahead

With all of these new trends emerging every day, it can be difficult to stay on top of all these innovations. That’s why it’s so important to partner with the best of the best: Model Graphics. For more than 40 years, we’ve provided trailblazing label solutions for a variety of applications. With our digital printing, flexographic printing and graphic design services, we are able to produce a variety of essential label solutions, such as:

We understand the importance of ensuring your products stand out on the shelf, and we offer innovative solutions, like specialty varnishes, embossing and debossing, cold foiling, and more. Model Graphics aims to act as an extension of our customers’ marketing department, and we help our clients match emerging trends with their brand identity.

In addition to our extensive design expertise and support, we’re also deeply committed to sustainability, ensuring that all of our processes and material sourcing are eco-friendly and energy-efficient. We pride ourselves on our flexible and scalable production, as well as our fast turnaround and comprehensive customer support.

Custom label trends are exciting, but execution is key, which is why partnering with the right manufacturer is essential. Brands that adapt quickly win market attention and Model Graphics is here to help you stay ahead of the latest trend.

Are you ready to stay on the cutting edge of the labeling industry? Get in touch with Model Graphics to start your next project.