It may be surprising to learn that custom labels play a large role in brand success. In fact, a 2021 survey found that 51% of respondents indicated that product packaging, specifically labels, had the biggest impact on their purchasing decisions. Custom labels are vital for branding, compliance, and product presentation. Here, we will dive into the various types of custom label printing services available so you can decide what direction might be best for your next project.
Are you ready to experience the best in custom labeling solutions? The experts at Model Graphics are here to deliver. Get in touch with us today to learn more about how we can help you.
Why Custom Labels Matter
Labels can enhance your product in a variety of key ways. They can help improve brand identity because custom labels are recognizable and unique, increasing consumer awareness of your products. Labels are essential in attracting customer attention and influencing purchasing decisions.
In addition to these important aesthetic attributes, custom labels communicate important product information that customers need to know, such as nutritional or manufacturing information. Companies must adhere to certain regulatory requirements specific to various industries, and custom label solutions can help meet these specifications.
Examining Types of Custom Label Printing Services
It’s clear that the right label is crucial for your product success. Let’s take a closer look at different custom label printing services to determine the best solution for you.
Digital Label Printing
In this process, a custom design for a label is sent directly to a printer, without the need for physical printing plates. Digital label printing is ideal for quick turnaround, and results in high-quality labels for your product, perfect for intricate graphics or photographic images. Since printing plates aren’t needed for this process, you can expect reduced set-up times and costs, making it a more affordable option, especially for small businesses. At Model Graphics, we have experience providing quality digital label printing services for both long and short runs, saving our customers both time and money in the process without sacrificing quality.
Flexographic Label Printing
This high-speed process is used to produce labels in high volumes, and involves flexible printing plates made of photopolymer, which hold a raised image of the design and transfers ink to different materials. Ideal for high-volume production, flexographic label printing is durable and efficient. It is often used for food and beverage labels, as well as for products in health sectors. Since it can print on a large variety of materials, flexographic label printing is versatile and useful for a diverse range of label applications. Model Graphics provides in-house HD flexographic label printing services that are efficient and customizable.
Graphic Design Services
Graphic design services are ideal for custom labels. This process can be customizable, allowing you to build a stronger, more unique brand identity, and it can be used for redesign or rebranding purposes. High-quality graphic design services, like the kind Model Graphics offers, can help your product stand out on the shelves and maintain a competitive advantage.
Label Applicator Services
Model Graphics offers label applicator services, meaning we sell, install, and service automatic labeling equipment for different manufacturers. These efficient services are suitable for high-volume orders, and are an affordable labeling solution for a variety of products.
Choosing the Right Label Service
When selecting the right custom label printing services for your project, there are several factors to consider, such as budget and quantity. Also consider the materials needed and your desired turnaround time. Finally, it’s important to consider your labeling partner’s industry experience. Does your manufacturer have the capabilities necessary to provide you with the custom label printing services you need? At Model Graphics, we have all that you need and more.
In addition to our custom label printing services, we also have expertise in providing our customers with pressure sensitive labels, shrink sleeves, embellishments, tubes, lidding, and much more. Working with an industry-leading manufacturer like Model Graphics can enhance the quality of your custom labels, no matter the application. Reach out to Model Graphics today to learn how we can improve your next project.