Labels are more than just product coverings. They play a key role in influencing consumer purchasing decisions. The tactile and visual experience of a label can build an emotional connection and lead to powerful branding storytelling in today’s saturated market. Let’s explore how label embellishments function as storytelling tools and how Model Graphics helps brands leverage this to their advantage.

Exploring Different Label Embellishment Solutions

Label embellishments add important functional elements that set your product apart, such as differentiation and tactile interaction. They also appeal to emotion by adding nostalgia, elegance, and innovation. Various embellishment options include:

  • Embossing/debossing
  • Metallic foil
  • Textured varnishes
  • Specialty inks
  • Custom die cuts
  • Holographic and cast and cure elements

Label embellishments can tell a brand story by adding a visual storytelling element. Colors, finishes, and textures evoke emotions and can reinforce both brand tone and positioning. They can also add sensory engagement because the feel of a label can add depth to the brand’s narrative. Neurobranding is a powerful strategy that associates touch with memories, influencing consumer behavior and perception. Consumers prefer embellished labels, increasing shelf appeal and perceived value.

Various examples of successful label embellishment solutions include:

  • Premium spirits or wine using foil, embossing, and paper texture to convey sophistication and tradition
  • Beauty brands using minimalist but textured embellishments for clean, modern storytelling
  • Gourmet food products using illustrative labels with tactile varnishes for a more hand-crafted feel
  • Eco-friendly brands using natural materials to signal a sustainability focus

How Model Graphics Helps Brands Leverage Label Embellishments

At Model Graphics, we have experience providing various label embellishment options, and our team of professionals utilizes state-of-the-art embellishment technologies that allow us to create custom solutions for our clients. With our collaborative design process, we are able to work with clients to align label design with their brand story, increasing brand awareness and consistency.

Brand storytelling matters now more than ever with the rise of premiumization across sectors. Even budget brands try to elevate their image through packaging. With shorter attention spans and higher consumer expectations, embellishments must make an immediate impact. Model Graphics partners with brands to create labels that speak to consumers.

If you’re ready to get started, contact our team for a consultation today.